Join the Movement

Celebrate our community, support our city, and build a better future for the next generation of Philadelphians.

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Welcome to the Family

Underdogs don't prove others wrong, we prove Ourselves right

Philadelphia is the best city in the world, no matter what anyone else says. As a fellow Underdog, you know the true value of our city and you see it's hidden potential.

We created Underdog Apparel to start a movement; a tribe of people who are committed not only to celebrating our incredible community, but also to creating a better future for the next generation.

That’s why 100% of the proceeds from our products are used to directly fund programs that improve the lives of our city’s youth.

Philadelphia has only one future, and we owe it to ourselves to make that future the best it can be.

It’s time to show the world what Underdogs are made of.

It's time to prove ourselves right.

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Jawn with a Purpose

Join us in showing pride in our city while making a positive impact in our community.

Learn how we help Philly students →

A Noble Cause

100% of all proceeds go to the (Be)Philly Foundation where they’ll be used to directly fund proven programs that improve the educational and economic outcomes of our city’s youth.

Swag with Spirit

We won’t just focus on athletes or public figures; we’re going to celebrate you, the Real Philadelphians, the unsung heroes, the true Underdogs that make our city great!

Homegrown Designs

All our products are made at home, designed by local artists, produced by local artisans, and carefully crafted for the people we serve. Philly centric, Philly proud.