No One's Hungry Like an Underdog

We believe Philadelphia is the best city in the world.

Underdog Apparel celebrates Philadelphia’s relentless Underdog spirit by designing and selling custom, homegrown apparel that directly funds programs that improve the lives of our city’s youth.

We owe it to ourselves to make this city all that it can be, but the only way we’re going to reach our full potential is by working together. We all have the capacity to make a difference, and each of us deserves the opportunity to pursue our dreams, and to reach our potential.

Let's do this, Philadelphia. Let's show the world what Underdogs are made of.

Learn How You Can Make a Difference

Our Story

Dear Philly,

At each critical moment of my life, there was someone who believed in me.

Whether my family, my friends, or my fellow Philadelphians, I have felt the overwhelming love and support that has helped reach my dreams and potential on and off the field. Now it's my turn.

Philadelphia is an incredible city, but we know it can be even better. We owe to ourselves to give the next generation the resources and opportunities they deserve. I firmly believe that every child has the potential to thrive, and the most important thing we can all do is simply to believe in them. But we won't stop there.

I started Underdog Apparel to inspiring clothing that you can wear with pride, knowing that you're making a difference in your city. Every one of our products will be designed and produced right here at home, and all 100% of all profits will go through the (Be)Philly Foundation to fund evidence based programs that directly improve the lives of our city's youth.

I've assembled a wonderful team of Philadelphians to bring this vision, brand, and foundation to life. I am forever grateful to my teammates who have lent their faces to this cause, and thankful to any person who strives to leave this city better than they've found it.

Underdog is a mentality that embodies the true Philadelphia spirit. Beat up but never beaten, disadvantaged but never defeated. Counted out, written off, but always believing we have the chance to snatch victory from the jaws of defeat.

You can't be an underdog if you believe the haters, and more importantly you can't be an underdog without valuing yourself. This city owns this spirit. This city thrives on its haters. This city knows it's worth. Which is why we are all Underdogs.

Underdog is committed to building a tribe of people who want to see a better future for the next generation. I want the city of Philadelphia to know that I believe in it, and our young people to know that we believe in them. Together, I know we can make a difference and this is only just the beginning.

It's time to show the world what Underdogs are really made of. It's time to run faster.

A Hungry Dog,
Jason Kelce

Our Impact

Profits from the sale of Underdog Apparel are managed by the (Be)Philly Foundation, and used to directly fund evidence-based programs that improve the lives our the next generation of Philadelphians.

Heights Philadephia

Coded by Kids