UNDERDOG APPAREL WAS FOUNDED BY JASON KELCE IN 2022 WITH A CLEAR GOAL:
To make great-looking clothing that also makes a difference. From the start, we've created products in collaboration with local artists and businesses here in Philadelphia.
PHILADELPHIA WAS ONCE A GLOBAL CENTER OF TEXTILE PRODUCTION, KNOWN AS THE "WORKSHOP OF THE WORLD" FOR ITS INDUSTRIAL SCALE AND MIGHT.
THE ERA IS PAST.
But our pride of place, appreciation of substance, and spirit of hard work endure. Across the United States from the Carolinas to California. There are still people keeping those values alives in the textile industry. They're underdogs, just like us.
To support them, we're writing a new chapter of Underdog's story with a focus on high-quality, American-made products. We're honored to work with partners like American Giant and Sandlot Goods, who share our vision and help bring it to life.
But our impact goes beyond clothing. All profits from Underdog Apparel go to the Be Philly Foundation, which supports kids in underrepresented communities throughout Philadelphia. The Foundation provides the support and resources they need to thrive.